Media Information Form

Please answer the following questions as soon as possible. The more information supplied (and the sooner we get it) the greater the chance that we will be able to promote it to the media. Please don’t hesitate to contact Lauren from Red Agency if you have any questions about this form or media activity at the show.

Lauren Fragapane, Red Agency
(03) 9670 8350  0408 035 131

Promotion & Publicity

Form & Function is a must attend event for industry suppliers who target the architectural, building, and construction industry sectors for product specification into residential, commercial and industrial projects..

As part of a combined strategy with designEX, there will be a comprehensive advertising and PR campaign aimed at maximising attendances by key clients across all industry sectors.

The 2008 visitor marketing campaign will include:

• An innovative and revised direct marketing campaign to a qualified, national industry database. In addition the campaign will incorporate distribution via industry associations and partners.
• Full-page colour advertising and editorial exposure in respected design focused trade and consumer publications.
• Inspiring and compelling attractions and special features within the exhibition that present new and innovative design approaches, generating publicity and national media interest.
• A prestigious and informative seminar series featuring high profile speakers, covering the industries hottest topics and latest trends.

The campaign will also be supported by:

• An informative and user-friendly website detailing seminar and exhibition details as well as online registration
• Email broadcasts and a range of online communications to visitors in the lead up to the event across a number of industry related sites.
• A fully integrated public relations campaign to generate extensive publicly and media coverage for both the exhibition and the exhibitors within.
• A high quality and detailed show guide, reinforcing your participation at the event as well as generating leads and enquiries, by acting as a source of reference for professionals months after the exhibition is complete.

Key Research Findings

1. 85% of respondents rated their overall satisfaction with Form & Function as ‘very satisfied’ or ‘satisfied’.
2. 69% of visitors had direct authority or influence for purchasing.
3. 90% of those with direct authority or influence for purchasing saw something that they were likely to buy or specify after the exhibition.
4. 94% of visitors were likely to make contact with an exhibitor after the exhibition
5. 71% of respondents agreed that Form & Function was a must attend event and 70% of respondents agreed that Form & Function had the right exhibitors for them.
6. The most important reasons for visiting the exhibition were to ‘look for new products’ and to ‘keep abreast of industry trends’. Both of these objectives also achieved the highest satisfaction rates.

• 78% of respondents said that they would use the show catalogue to contact exhibitors after the exhibition, and the majority intended to keep their catalogues for nine or more months.

Visitor Categories

Form & Function, designEX and the related industry events including the RAIA National conference and the Interior Design Awards produce an aggregation of key clients from a wide range of relevant industries:

Testimonials

MultiPanel manufactures a lightweight, waterproof, eco friendly building panel and generally exhibit in marine shows all over the world. Our panels also have a wide application throughout the building and construction industries and we booked our first designEX/Form and Function show in Sydney in 2006 to target designers, architects and builders. Our stand was extremely busy, we had an amazing response and came home with many high profile contacts. Contacts from this show have led to significant orders and so we did not hesitate to rebook for designEX/Form and Function in Melbourne 2007.  Once again the quality and size of potential orders exceeded our expectation.
We definitely wouldn’t miss exhibiting at designEX/Form & Function shows, and consider these shows  very important to us to further promote MultiPanel to the building industry.
Josephine Russo, Marketing Manager, MultiPanel Pty Ltd

Following our participation in the Form & Function Expo in Melbourne earlier this year, I can confirm that we were very impressed with the high level of displays and the overall dynamics of the designEX/Form & Function Expos. I believe that the Form & Function Expo provides an excellent opportunity to promote our products to the influential audience of architects and thus forms an important part of our marketing communication mix.
Victor Avrutis , Product Manager,  Plasterboard

As a new company in the early stages of establishing ourselves and promoting our product, we went to the Form and Function exhibition in the hope that it would help to identify a niche within the architectural field for Fibre C. Our experience at the exhibition exceeded our expectations and proved to be the catalyst for a great deal of positive feedback and interest in the product. Form and Function was an ideal event for exposing our product to a large number of the right people at the one time, bringing together, as it did, architects, interior designers, builders and developers. We found the whole exhibition to be extremely well run and professional in every aspect.
Simon Thorpe, Partner, Fibre C Australia